Wells Fargo

Challenge

Creating an intuitive user interface for Wells Fargo small business banking customers

Solution

Big-Reach developed the design for the first web site for Wells Fargo Business Gateway. This user interface had to be easy to use, reflect the brand and build confidence to first time subscribers. As part of this introduction a direct mail piece including a demo CD was sent out to existing banking customers. The result was a highly successful program with a higher than expected conversion to online banking of existing small business customers. Wells Fargo is now one of the leading online banks for small business customers nationwide.

Services

• Website UI Design
• Branding
• Direct Mail Marketing