At Big Reach we deliver impactful ecommerce website marketing with an integrated approach. Strong and consistent messaging drives home your ecommerce brand. We’re experts at branding and marketing ecommerce websites and coming up with creative ecommerce ideas.
Online Advertising
Targeted placements to the right audience are an important eccommerce strategy and an effective way to drive customers to your online store. We’ll analyze the market and recommend the best targets for your business, design the ads and develop the messages, and even manage the campaigns that bring business to your store.
Email Campaigns
Marketing ecommerce websites includes targeted email campaigns to drive new purchases from your existing ecommerce customer base. Look at the example set by Amazon or The Gap and their steady flow of emails describing products you may want based on past purchases. The best ecommerce web strategies target the people who have already bought from you and will do so again.
Organic and Paid Search Results
The rules for organic search results change constantly. Successful search programs require the constant attention of ecommerce ideas and ecommerce strategy professionals who can quickly analyze results and respond accordingly. Paid search listings have a place as well, and are a necessary component of marketing online.
Public Relations
The value of public relations is growing exponentially in the online world. Online media such as blogs, ezines, podcasts along with new social media networking sites such as Twitter and LinkedIn can bring new customers directly to your online store not to mention help your SEO. Ecommerce marketing strategies integrate print and broadcast media; both continue to offer ways to create awareness and build credibility for your product. Ecommerce enterprises that understand ecommerce strategy and that marketing and PR has evolved into a two-way, interactive conversation will succeed. PR can quickly communicate testimonials from customers and acceptance from experts to key targets. Big Reach can help you initiate the online dialogue and manage this flow of information for you to help generate sales.
Learn how PR was used to
drive traffic to an ecommerce web site.
An ecommerce strategy that includes events -- both online and in more traditional venues -- can increase sales and generate buzz for your company. Special promotions, contests, sales, membership offers, etc. are the norm In today’s marketplace and an excellent way to reach buyers on the Internet and build a robust a sales lead list. Create a perfect shopping world by selling to your customers in person and online through unique events and promotions.
Analyzing your results works in concert with marketing your ecommerce web site.