Smart ecommerce strategy is the cornerstone of a successful ecommerce website. Luring the right customers to your website and then delivering what they want, fast, is accomplished far easier with professional ecommerce consulting.

Needs Assessment

Ecommerce success starts with a clear-eyed assessment of your needs, from product presentation and seasonal shopping traffic volume to checkout requirements and interfacing with your back office. Big Reach’s assessment and analysis will define ecommerce strategies that will meet your performance needs and budgetary requirements.

Shopper Profile

We want to understand your shoppers---what motivates them, what excites them, or what makes them leave without buying. We define a set of primary shopper “personas” to drive experience design to build an ecommerce site that converts shoppers to buyers.

Site Evaluation

Big Reach will help you plot a path to a more effective ecommerce strategy, and a better ecommerce web site. Big Reach will review your current site, including navigation structure and design, product search, merchandising, branding and checkout process and recommend solutions that will turn your site into a real performer. We’ll also look at your top competitors’ sites and give you strategies that will garner a bigger share of the market.

Brand Message

What's in your brand? Throughout your site, we want to present what's unique and valuable about you to shoppers. For multi-channel retailers, we help you unify the brand experience across online, catalog, and brick and mortar touch points.

Merchandising

As a part of our ecommerce consulting, we’ll work with you to define your unique merchandising needs and create promotional opportunities throughout your site. From short-term to seasonal merchandising specials, you’ll be able to place put specials, cross-sells and upsells in front of your customers at the right moments---when they’re ready to buy---to maximize customer conversion.

Search Engine Optimization

Big Reach works with e-tailers to develop specific on-site and off-site search engine optimization ecommerce strategies that will go to work for you at launch and build long-term visibility to searchers.

After ecommerce strategy comes design.